While Apple chases NFL Sunday Ticket deal, Apple Music is announced as the new sponsor of the Super Bowl halftime show

Apple is broadly anticipated to land rights to stream NFL Sunday Ticket on the Apple TV platform, however with an estimated price ticket within the $2.5 billion vary, it’s taking some time for the deal to be finalized.

Within the meantime, probably as an offshoot of these negotiations, Apple Music has been introduced as the brand new sponsor of the Tremendous Bowl halftime present, in a multi-year deal beginning with Tremendous Bowl 57 on February 12, 2023.

Apple Music supplants the earlier most important sponsor, Pepsi. Apple Music’s social channels will begin releasing teasers and unique Tremendous Bowl associated content material within the run-up to the massive day. Apple can even have a say in manufacturing of the particular halftime occasion and the way the performances are televised (and streamed?).

Though Apple as a tool firm hardly ever takes up conventional sponsorship offers, its media divisions have been extra open to such advertising preparations. Years in the past, Apple Music (then referred to as iTunes) teamed up with American Idol, ran its personal iTunes Competition, and extra lately has sponsored numerous dwell music occasions and festivals.

Nevertheless, Apple’s major curiosity with the NFL is securing the Sunday Ticket package deal, following the expiry of the league’s earlier cope with satellite tv for pc TV supplier DirectTV. The league has already mentioned that it expects Sunday Ticket to maneuver to a streaming service, with an announcement due earlier than the top of the 12 months.

Apple is anticipated to safe that deal, because it enters the aggressive dwell sports activities enviornment with offers like MLB Friday Night Baseball and the exclusive rights to stream Major League Soccer. Nevertheless, the New York Times reports that the NFL needs to dump many belongings concurrently, together with NFL Community and the RedZone channel, which has slowed talks as Apple negotiates every element fastidiously.

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