The top of WhatsApp’s India cost enterprise, Manesh Mahatme, has stop after greater than a yr with the Meta Platforms-owned firm to hitch Amazon India, a supply advised Reuters on Thursday.
Mahatme’s exit comes at a important time for WhatsApp, which is looking for to ramp up its funds service in a extremely aggressive market and lock horns with extra established gamers resembling Alphabet’s Google Pay, Ant Group-backed Paytm and Walmart’s PhonePe.
Throughout his stint at WhatsApp Pay, the corporate received regulatory approval to greater than double its funds providing to 100 million customers in India, its largest market with greater than half a billion customers general.
Mahatme has joined as director of product within the e-commerce division of Amazon.com in India, the supply stated.
WhatsApp in a press release stated Mahatme performed an essential position in increasing entry to WhatsApp funds in India, including the funds service was “a precedence for Meta and we’ll proceed to innovate and drive momentum as a part of our broader efforts.”
Amazon didn’t reply to a request for remark.
WhatsApp rolled out cashback rewards this yr to lure extra Indians to its peer-to-peer funds service, although the regulatory caps on variety of customers that may use its service meant it continues to face stiff competitors from rivals.
© Thomson Reuters 2022