VidMob raises $110 million in Series D investment round

A close up of a dollar bill.
VidMob raises $110 million in Series D investment round

Duncan is an award-winning editor with greater than 20 years expertise in journalism. Having launched his tech journalism profession as editor of Arabian Pc Information in Dubai, he has since edited an array of tech and digital advertising and marketing publications, together with Pc Enterprise Evaluation, TechWeekEurope, Figaro Digital, Digit and Advertising Gazette.

VidMob, a platform for Clever Inventive, has raised $110 million in a Sequence D funding spherical led by Shamrock Capital, with sturdy participation from a number one group of latest and present traders.

VidMob’s Clever Inventive platform supplies an end-to-end answer to assist manufacturers optimise the efficiency of their inventive promoting property by unifying knowledge and analytics with inventive manufacturing, delivering improved advertising and marketing efficiency and enterprise outcomes throughout all platforms and artistic codecs. The corporate’s income has grown at a compound annual development charge of 110%, having skilled accelerated development yearly for the previous 4 years, as new manufacturers be a part of the platform and present purchasers meaningfully broaden their utilization. VidMob will use the Sequence D funding to proceed to spend money on gross sales and advertising and marketing, speed up platform improvement and broaden its international footprint. Shamrock Capital led the Sequence D funding, with significant participation from present traders together with ID Fund and Drive by DraftKings, in addition to new traders together with eGateway and PROOF. The group joins a powerful record of present traders, together with Adobe, Shutterstock, BuildGroup and Spruce Home.

Alex Collmer, CEO and co-founder of VidMob, stated: “We’re proud to have had Shamrock Capital lead our newest funding, which is able to speed up the ability of inventive knowledge to assist clients, companies and types refine their messages to be extra clear, highly effective, and efficient.

“Their funding is a testomony to the standard of VidMob’s expertise, the constructive influence that our clients expertise day by day, and the chance forward.”

Entrepreneurs are turning to VidMob’s Clever Inventive platform as a strong device to drive inventive efficiency as they navigate a altering international financial system, evolving privateness legal guidelines and cookie deprecation. The necessity to execute a model story throughout quite a few media platforms and codecs has made it more and more troublesome to effectively ship impactful inventive.

Laura Held, accomplice at Shamrock Capital, stated: “We see the rapid and long-term worth of the VidMob platform to enhance inventive efficiency with knowledge and insights.

“The workforce has a transparent imaginative and prescient and a powerful record of purchasers, together with international manufacturers which might be making inventive a key driver of enterprise efficiency. We’re excited to accomplice with VidMob as they proceed to develop their platform and broaden their international footprint in a rising and evolving market.”

VidMob is exclusive within the breadth of its answer, serving to manufacturers produce, observe, measure, rating and optimise the efficiency of their inventive promoting throughout all main digital promoting platforms, together with Google, Meta, Amazon Adverts, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu and Reddit.

Antonio Lucio, VidMob board member and former Fb, HP and Visa CMO, stated: “Below elevated stress to maximise each advertising and marketing greenback, enhancing inventive effectiveness and effectivity has develop into a advertising and marketing crucial.

“By constructing strategic partnerships and game-changing integrations with the world’s main media platforms, VidMob is giving its purchasers the quickest path to inventive that works.”

Cooley LLP served as authorized advisor to VidMob and Willkie Farr & Gallagher LLP served as authorized advisor to Shamrock Capital on the transaction.

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