Strava will add high-res 3D maps for outdoor activities

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Strava acquired mapping platform Fatmap to energy the characteristic, persevering with its technique of buying smaller health startups so as to add further worth to its platform.

Visual mockup of a 3D mountain with various points of interest mapped in Strava app.

a:hover]:text-gray-63 text-gray-63 darkish:[&>a:hover]:text-gray-bd darkish:text-gray-bd darkish:[&>a]:text-gray-bd [&>a]:shadow-underline-gray-63 [&>a:hover]:shadow-underline-black darkish:[&>a]:shadow-underline-gray darkish:[&>a:hover]:shadow-underline-gray”>Picture: Strava

Strava routes are about to get three-dimensional. The favored health social community introduced at this time that it’s acquired Fatmap, a cellular app identified for its 3D maps for outside sports activities like mountaineering, path working, snowboarding, and mountain biking.

“Fatmap tech will energy Strava maps for each free members and subscribers,” Strava spokesperson Brian Bell informed The Verge, noting that subscribers will get extra maps, discovery, and route planning options. It’s possible that’s to supply further worth to premium membership, particularly since a number of Strava customers had been put off by a recent price hike. As for when the Fatmap integration will go dwell, Bell says that the corporate is aiming for the center of the 12 months.

Render of a 3D Alpine ski map showing various points of interest within the Strava app.

Render of a 3D Alpine ski map showing various points of interest within the Strava app.

Strava didn’t disclose the phrases of the deal, however according to TechCrunch, Fatmap has roughly 1.6 million registered customers and has raised about $30 million in funding. As soon as the mixing is completed, Strava customers will be capable to see Fatmap’s high-resolution 3D maps with out leaving the Strava app. TechCrunch additionally experiences that Strava is engaged on a single sign-on integration in order that subscribers can entry all of Fatmap’s options utilizing their Strava logins. For now, customers can connect their Strava and Fatmap accounts to routinely sync actions — which is often how Strava’s third-party integrations work.

This isn’t the primary time Strava’s accomplished this, both. Final 12 months, it acquired Recover Athletics, an app that focuses on prehab and harm prevention. Strava customers can view Recuperate Athletics stretches throughout the app, or alternatively, they will use their Strava credentials to log into the Recuperate Athletics app.

Whereas Strava is hottest amongst cyclists and runners, the app has not too long ago taken pains to develop its attain by together with new exercise varieties like racquet sports activities, pilates, and HIIT. The Fatmap acquisition can be seen as a bid to develop Strava’s attain to skiers, hikers, and different sorts of outside adventurers.

Replace, Jan 24, 2023, 12:35 PM: Up to date to replicate new Strava spokesperson attribution

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