Visible messaging app Snapchat has crossed 200 million month-to-month lively customers mark in India and 120 million of them watch content material on the platform, guardian agency Snap stated on Tuesday.
The corporate on the event introduced the launch of an experimental AI-powered chatbot customised for Snapchat, My AI, that may suggest birthday present concepts, plan a visit for an extended weekend and even recommend a recipe for dinner.
“Snapchat reaches over 200 million month-to-month lively customers in India,” Snap stated in an announcement.
The visible messaging app has over 750 million month-to-month lively customers globally comprising 90 % of customers within the age bracket of 18-24 years.
“I’m thrilled to have joined Snap at a time the place the momentum amongst our Indian group has by no means been stronger. We see unimaginable potential for companions, creators and types to construct communities and companies on Snapchat, and we could not be extra enthusiastic about our future.
“Younger India has notably valued the wholesome and personal surroundings that has been on the coronary heart of our experiences and it will proceed to be our focus going ahead,” Snap, APAC, President, Ajit Mohan stated.
Snap stated that now greater than 120 Million Indian Snapchatters are watching content material throughout tales, highlight (consumer generated content material) and partnered content material on the app. Based on firm’s inside information, Snapchatters in India play with Augmented Actuality (AR) Lenses over 50 billion occasions each month, and over 85 per cent of Snapchatters use Lenses to visually specific themselves throughout festive months in India.
The corporate has began partnering retailers in India to construct a neighborhood e-commerce ecosystem within the nation on prime of its augmented actuality enabled app.
“Because the Snapchat group continues to develop in India, Snap is constructing its group and enhancing its operations with hires throughout quite a lot of roles to higher serve the Indian Snapchatter group,” the assertion stated.