(Re)Introducing your favorite Optimizely products!

It is essential to us that you simply, our valued prospects and companions, can establish with the instruments you utilize day by day.  

In that pursuit, Optimizely got down to simplify the way in which we speak about our product suite. That begins, in the beginning, with the phrases we use to seek advice from the expertise.  

So, we’ve taken a tough have a look at all the pieces in our portfolio, and are thrilled to introduce new names we imagine are extra sensible, extra constant, and higher consultant of the expertise everyone knows and love.  

You’ll have seen a few of these names initially at Opticon 2022 in addition to on our web site. Within the spirit of transparency, the staff right here at Optimizely needed to ensure you had full visibility into the entire listing of latest names, in addition to perceive the context (and rationale) behind the modifications. 

So, with out additional ado… 

Which names modified?  

Some, however not all. On your ongoing reference, under is an entire listing of Optimizely merchandise, with earlier terminology you might be conversant in within the first column, and (if relevant) the brand new title within the second column.  


Is now (or continues to be)… 

Which means… 


Optimizely Digital Experience Platform 

A totally-composable answer designed to help the orchestration, monetization, and experimentation of any kind of digital expertise — all from a single, open and extensible platform. 

Content material Cloud 

Optimizely Content Management System 

A best-in-class system for constructing dynamic web sites and serving to digital groups ship wealthy, safe and customized experiences. 


Optimizely Content Marketing Platform 

An industry-leading and user-friendly platform serving to advertising and marketing groups plan campaigns, collaborate on duties, and writer content material. 


Optimizely Digital Asset Management 

A contemporary storage device serving to groups of any measurement handle, monitor, and repurpose advertising and marketing and model belongings (with help for all file sorts). 

Content material Recs 

Optimizely Content Recommendations 

AI-powered and real-time suggestions to serve the distinctive pursuits of every customer and personalize each expertise. 

B2B Commerce 

Optimizely Configured Commerce 

A templatized and easy-to-deploy platform designed to assist producers and distributors drive effectivity, enhance income and create simple shopping for experiences that retain prospects. 

Commerce Cloud 

Optimizely Customized Commerce 

An entire platform for digital commerce and content material administration to construct dynamic experiences that speed up income and maintain prospects coming again for extra. 


Optimizely Product Information Management 

A devoted device that will help you arrange your product stock and handle catalogs of any measurement or scale. 

Product Recs 

Optimizely Product Recommendations 

Machine-learning algorithms optimized for commerce to ship customized product suggestions in real-time. 


Optimizely Web Experimentation 

An industry-leading experimentation device permitting you to run A/B and multi-variant checks on any channel or machine with an web connection. 

Full Stack 

Optimizely Feature Experimentation 

A complete experimentation platform permitting you to handle options, deploy safer checks, and roll out new releases – multi functional place. 


Optimizely Personalization 

An add-on to core experimentation merchandise, permitting groups to create/section audiences primarily based on previous habits and ship extra related experiences. 

Program Administration 

Optimizely Program Administration 

An add-on to core experimentation merchandise, permitting groups to handle the end-to-end lifecycle of an experiment. 


Optimizely Data Platform 

A centralized hub to harmonize information throughout your digital expertise instruments, offering one-click integrations, AI-assisted steerage for campaigns, and unified buyer profiles. 

So, why the change?  

 It boils down to a few guiding rules:  

  1. Uniformity: Create a naming conference that may be utilized throughout the board, for all merchandise, to drive consistency 
  2. Simplicity: Use phrases which can be each sensible and concise, making certain the names are one thing that everybody can perceive and establish with  
  3. Completeness: Develop a framework that showcases the complete and complimentary nature of all of the merchandise and options throughout the Optimizely suite 

 Because the Optimizely portfolio comes collectively as an entire, unified platform, it’s essential that our names mirror this, in addition to help our 3 key options (i.e. orchestrate superb content material experiences, monetize each digital expertise, and experiment throughout all touchpoints).  

Different questions? We have got you lined. 

Q: Why have you ever made these product title modifications? 

    • We needed to simplify how we speak about our portfolio. The renaming applies a naming conference that’s each sensible and concise.  

Q: Do the brand new product title modifications have an effect on the merchandise I personal? 

    • No, there isn’t a impression to product performance or capabilities.  

Q: Do the brand new product title modifications have an effect on who’s my Buyer Success Supervisor or Account Supervisor?  

    • No, there are not any modifications to your Buyer Success Supervisor or Account Supervisor. 

Q: Do the brand new product title modifications have an effect on the possession of the corporate?  

    • No, possession of the corporate has not modified. We’ve solely made modifications to the Product Names. 

Q: Have any contact particulars modified that I would like to concentrate on?  

    • Solely contact particulars for former Welcome prospects has modified. These are the brand new contact particulars try to be conscious of: Optimizely, Inc.| 119 fifth Ave | seventh Flooring | New York, NY 10003 USA. Cellphone: +1 603 594 0249 | www.optimizely.com 

Q: The place can I ship any observe up questions I may need?  

    • You probably have any questions concerning the Product Names, please contact your Buyer Success Supervisor or Account Supervisor.  


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