GumGum, a contextual-first promoting expertise firm, is working with the Advert Council on a brand new catastrophe and disaster reduction effort that encourages audiences to provide monetary donations to the Ukraine Disaster Aid Fund by GlobalGiving.
GumGum is offering help to the Advert Council with GumGum Smile, a programme that enrols purchasers to contribute a portion of each promoting greenback in the direction of the Advert Council’s social impression initiatives. This programme permits campaigns to get into market rapidly, normally inside a number of days of a catastrophe or different disaster, when funds are wanted most. All donations for this marketing campaign will help humanitarian help in impacted communities in Ukraine and surrounding areas the place Ukrainian refugees have fled.
Phil Schraeder, CEO of GumGum, stated: “We stand firmly with the worldwide group in condemning the unjust violence and devastation in Ukraine.
“As members of the promoting group and specialists in spreading messaging that resonate with folks, we imagine it’s our obligation to assist energy vital campaigns, just like the Advert Council’s Ukraine Disaster Aid Fund marketing campaign to drive consciousness and donations that can assist the Ukrainian folks. We hope all advertisers working with GumGum will opt-in to GumGum Smile and assist us help this vital trigger.”
GumGum created the GumGum Smile programme again in 2020, when there was an instantaneous have to unfold vital info relating to COVID-19 security protocols. The programme donates a portion of each direct promoting pound spent with GumGum to be donated towards creating and distributing messaging that evokes engagement and motion round vital public points. GumGum Smile has supported the Advert Council’s COVID-19, Love Has No Labels, and the #GetMyFluShot campaigns and has given as much as $700k media valuation and rising.
“Our hearts are with everybody whose lives have been unbearably destabilised by the unrest in Ukraine,” stated Kathy Kayse, chief media technique and partnerships officer on the Advert Council. “In moments of disaster and upheaval, like proper now in Ukraine, the communications business has a possibility to scale help in offering humanitarian help and essential sources for others to take motion and we’re so grateful to our companions at GumGum for utilizing their platform for good.”
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