Google starts ‘Get The Message’ campaign to pressure Apple into RCS on the iPhone

For the previous yr, Google has been increasingly calling out Apple for not adopting RCS (Wealthy Communication Providers) on the iPhone. Meant to exchange SMS/MMS, it has quite a few technical developments that will enhance the messaging expertise between Android and iOS customers. Google is now launching a “Get The Message” strain marketing campaign in hopes that Apple will change its thoughts on RCS.

If #GetTheMessage sounds acquainted, it was the hashtag appended to the Android group’s video explainer of “Texts Go Green” by Drake in June. It’s now the URL of a page on that lays out Google’s marketing campaign for RCS on Apple telephones: 

It’s time for Apple to repair texting.

It’s not concerning the colour of the bubbles. It’s the tiny pictures and movies, no texting over wifi and no learn receipts. Apple creates these issues once we textual content one another from iPhones and Android telephones, however does nothing to repair it.

Highlighted issues, which embody social media testimonials and reporting, cowl low-resolution pictures and movies, dangerous group chat experiences, no texting Android customers over Wi-Fi/knowledge, damaged accessibility requirements, lack of typing indicators, and absence of end-to-end encryption. All are resulting from iPhone’s continued use of SMS/MMS for non-iMessage conversations. Every of these six tentpoles could be simply tweeted @Apple from the web site.

Google positions “trendy business commonplace” RCS as the answer. Notably, the corporate’s ask is quite particular in that it simply desires Apple to undertake RCS for messaging between Android and iOS. It stated this gained’t change iMessage (iPhone-to-iPhone conversations) and echoes earlier feedback about not wanting iMessage on Android.   

There’s a extremely clear answer.

Apple turns texts between iPhone and Android into SMS and MMS, out-of-date applied sciences from the 90s and 00s. However Apple can undertake RCS — the trendy business commonplace — for these threads. Fixing the issue with out altering your iPhone to iPhone conversations and making messaging higher for everybody.

RCS permits for higher-res attachments (given using a cloud again finish), higher group chatting with controls, sending over knowledge, typing indicators, and E2EE. Supported by carriers worldwide, Google stated there are 500 million month-to-month energetic customers as of Might.

The Android Get The Message web site ends by suggesting “different messaging apps,” together with Sign and WhatsApp. 

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