Google Pixel 7 price leak suggests Google is totally out of touch

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We’re beginning to hear an increasing number of Google Pixel 7 leaks, with the launch of the telephone only a week away, however tech followers is perhaps getting lots of déjà vu, with the leaks all itemizing near-identical specs to what we heard concerning the Pixel 6 a yr in the past.

It seems like the brand new telephones – a successor to the Pixel 6 Pro can be anticipated – might be similar to their 2021 predecessors. And a brand new value leak has recommended that the telephones’ prices might be the identical too, as a Twitter person noticed the Pixel 7 briefly listed on Amazon (earlier than being promptly taken down, in fact).

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Based on these listings, the Pixel 7 will price $599 whereas the Pixel 7 Professional will price $899, each of that are an identical to the Pixel 6 and Pixel 6 Professional beginning costs. The leak does not embrace another area costs, however within the UK the present fashions price £599 and £849, whereas in Australia they went for AU$999 and AU$1,299.

So it seems like Google is planning on retaining the identical costs for its new telephones because it bought the outdated ones for, a transfer which does not make a lot sense.


Evaluation: similar value, new world

Google’s option to preserve the identical value factors is just a little curious when you think about that the specs leaks counsel these telephones are nearly unchanged from their predecessors. You are shopping for year-old tech for a similar value as earlier than.

Do keep in mind that the value of tech usually lowers over time, so you’ll be able to readily choose up a less expensive Pixel 6 or 6 Professional proper now, and after the launch of the brand new ones, the older fashions will very seemingly get even cheaper.

However there’s one other key issue to contemplate within the value: $599 is perhaps the identical quantity in 2022 because it was in 2021, however with the altering world local weather, like wars and flailing currencies and price of residing crises, it is a very totally different sum of money.

Some individuals simply will not be prepared to shell out the quantity this yr, that they might have been capable of final yr. However this speaks to a wider concern in client tech.

Google is not the one tech firm to fully neglect the difficult world local weather when pricing its devices: Samsung remains to be releasing super-pricey folding telephones, and the iPhone 14 is, for some incomprehensible cause, even pricier than the iPhone 13 in some areas. 

Too few manufacturers are literally catering to the robust financial occasions many are dealing with proper now, with corporations rising the value of their premium choices to counter rising prices, as a substitute of simply designing extra inexpensive alternate options to flagships.

These excessive and rising costs counsel that corporations are completely out of contact with their consumers, and do not perceive the financial hardship troubling many.

We’ll have to achieve a breaking level eventually, both with manufacturers lastly clueing into the truth that they should launch cheaper telephones, or with clients voting with their wallets by sticking to second-hand or refurbished units. However till then, you should buy the best cheap phones to point out that price is necessary to you.

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