Google can afford to increase the price of the Pixel 7, but should it?

Google Pixel logo macro

Robert Triggs / Android Authority

Priced at a really affordable $599, final yr’s Pixel 6 wasn’t only a good cellphone however an ideal worth besides. It was aggressive with the Samsung Galaxy S21 FE and cheaper than OnePlus’ flagships too. In actual fact, it value lower than the Pixel 5 did at launch. Even the Pixel 6 Professional wasn’t too unhealthy at $799; it nonetheless undercuts the premium choices from Apple, Samsung, and others. All in all, Google’s redesign wasn’t the one eye-catching factor in regards to the handset, and the low value helped put the Pixel on the mainstream map.

The Google Pixel 7 sequence isn’t that distant now, and we’re shortly increase a vivid image of what to anticipate, thanks to numerous leaks and Google itself. However the huge unknown is the price. With inflation ripping its approach by way of worldwide provide chains, a value hike feels more and more inevitable. However even when the cellphone seems to be dearer by, say, $50 to $100, that may not be a foul factor. Hear me out.

So long as Google retains undercutting the competitors, the Pixel 7 will stay good worth.

Nobody likes to spend extra for a product, that’s a given, however Google arguably set a really low bar for pricing final yr, particularly for a cellphone with 5 years of safety updates within the financial institution. There’s nonetheless a $200 hole between the $799 beginning value for the Samsung Galaxy S22 (and presumably the S23) or the brand new Apple iPhone 14, and the Pixel 6’s entry value. Google might transfer its value to just about anyplace on this space whereas holding criticism of a departure from its elementary worth proposition to a minimal.

How way more would you pay for the Pixel 7 over the Pixel 6?

168 votes

google pixel 6a back on table

Ryan Haines / Android Authority

Google’s portfolio is a bit cramped on the backside finish too. With simply $150 between the Pixel 6 and Pixel 6a, it’s fairly compelling to spend that little extra to search out that candy spot in the course of the present Pixel line-up. Sure, Google ought to in all probability have made the 6a a bit cheaper, however a barely extra premium 7 sequence would additionally give its funds mannequin extra room to breathe.

We might need a bit extra {hardware} for our buck, however the Pixel 7 is wanting like extra of the identical.

That mentioned, we’d actually anticipate a bit extra {hardware} for any further money as nicely, however it’s not clear that Google has a lot to promote us on right here. Primarily based on the rumors we’ve seen to date, we’re not anticipating large adjustments within the digicam, show, or design departments. Even Google’s new Tensor 2 chipset appears to be like set to boast solely minor upgrades, and the original Tensor wasn’t precisely the quickest within the enterprise to start out with. Then there’s the numerous bugs, niggles, and outright damaged options we’ve come throughout with the Pixel 6, which all spotlight that Mountain View’s {hardware} division nonetheless has rather a lot to study earlier than it ought to take into consideration charging top-tier pricing.

See additionally: The Pixel 6 Pro has the worst connectivity and reception of any phone I’ve used

Nonetheless, a component of refinement over renovation is par for the course nowadays, and it’s arguably what the Pixel sequence wants. Moderately than one other wholesale sequence revision, smoothing out final yr’s tough edges would possibly lastly present us with a faultless Pixel {hardware} bundle. If Google has to lift costs just a bit to try this, then that’s an change I might fortunately stay with. Particularly given Google’s strategy to steady software program characteristic drops and long-term replace commitments that make its telephones nice worth over the long term.

I might fortunately pay extra if it meant getting a ‘good’ Pixel.

Final yr’s Pixels have been such good worth for cash that Google might undoubtedly cost a bit extra for the Pixel 7 and nonetheless provide the most effective bargains of the yr. In fact, a whole lot of that is determined by what the Pixel 7 brings to the desk and precisely what the value tag has written on it. With seemingly minor upgrades on provide, Google can be smart to maintain any value will increase modest. But when the next-gen mannequin pulls this off correctly, I might stay with a $50 and even $100 value hike for the proper Pixel. How about you?


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