CIRP: More customers are opting for iPhone models with higher storage capacity in the US

Client Intelligence Analysis Companions, often known as CIRP, shared a brand new market analysis report this week with information on iPhone gross sales between late September and early October 2022. The info, which covers the primary three weeks of iPhone 14 gross sales, reveals that extra prospects have been choosing iPhone fashions with increased storage capability within the US.

The report is predicated on a subject survey performed within the US after the tip of Apple’s fiscal fourth quarter. On this interval, iPhone 14 fashions accounted for 21% of iPhone gross sales. The iPhone 14 Plus wasn’t included within the survey as a result of it was launched at a later date. CIRP notes that in the identical interval final yr, iPhone 13 fashions accounted for 16% of whole US gross sales.

Even with the launch of the iPhone 14, the 13 fashions are nonetheless promoting effectively – a minimum of most of them. For instance, simply the common iPhone 13 alone accounted for 15% of gross sales. Unsurprisingly, iPhone 13 mini is the least in style of the lineup, with solely 4% of gross sales. iPhone 12 mini carried out even worse with just one% of gross sales. (The cellphone has now been discontinued.)

The three-year-old iPhone 11, which remains to be in Apple’s lineup, accounted for a powerful 9% within the newest survey, which reveals that there’s nonetheless a big quantity of shoppers fascinated about shopping for older iPhone fashions for decrease costs. This makes iPhone 11 much more in style than the entry-level iPhone SE, which accounts for 7% of gross sales.

Continued disappointing outcomes for the iPhone mini kind issue clarify its retirement for the iPhone 14 mannequin yr. The iPhone 12 mini and 13 mini mixed for five% of iPhone gross sales, whereas the aggressively priced iPhone SE, with its aged styling, accounted for 7% of latest iPhones bought within the quarter within the US. 

Clients need iPhones with extra storage

However extra than simply exhibiting which iPhone fashions have been the bestsellers, CIRP additionally requested patrons what storage capability they selected. This time, the analysis firm famous that extra folks have been selecting fashions with bigger capability.

For instance, 60% of iPhone 13 Professional patrons opted for the 128GB mannequin in 2021. This yr, 50% of shoppers selected the model with 256GB of inner storage. CIRP says that, for iPhone 14 fashions, “a majority of shoppers paid a premium for bigger storage capability telephones.”

The analysis attributes the upper demand for higher-capacity iPhone fashions to digicam upgrades, which end in bigger picture and video information. As an illustration, a single 48MP ProRAW photo taken with iPhone 14 Professional can lead to a 75MB file. It’s value noting that iPhone 14 Professional and 14 Professional Max can be found in configurations with as much as 1TB of storage.

What are your ideas concerning the analysis? Tell us within the feedback part beneath. Remember to check the full research on CIRP’s website.

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