Capgemini acquires brand design agency Rufus Leonard

Capgemini acquires brand design agency Rufus Leonard

Duncan is an award-winning editor with greater than 20 years expertise in journalism. Having launched his tech journalism profession as editor of Arabian Pc Information in Dubai, he has since edited an array of tech and digital advertising publications, together with Pc Enterprise Evaluate, TechWeekEurope, Figaro Digital, Digit and Advertising and marketing Gazette.

French IT companies agency, Capgemini, has acquired Rufus Leonard, a London-based model design and expertise company.

It’s hoped that Rufus Leonard’s capabilities in constructing class defining manufacturers by means of design and expertise will improve the group’s customer-first companies within the UK.

Rufus Leonard is a 70-person company that goals to rework service manufacturers by turning complexity into sensible, partaking experiences. Its shopper base, together with World Wildlife Fund (WWF) and AXA UK, and artistic design experience are stated to be extremely complementary and additive to the group’s future defining, human-centred design companies of frog, a part of Capgemini Invent.

Cyril Garcia, CEO of Capgemini Invent and group government board member, stated: “Shoppers want to embrace digital alternatives and regularly re-invent themselves for true, long-lasting worth and affect. Rufus Leonard’s specialism in harnessing expertise and design to boost a model’s promise will increase our frog choices within the UK.

“Rufus Leonard was a pure match for us when it comes to capabilities, purchasers and tradition. I’m delighted to welcome them to the group.”

Feedback Neil Svensen, chairman and founding father of Rufus Leonard, stated: “Capgemini’s world scale and attain will deliver unbelievable worth to our purchasers. Our folks will even profit when it comes to their private growth and profession alternatives. We’re excited by the group’s method to incorporating knowledge into its buyer centric design companies, in addition to its extremely complementary tradition and shopper base.”

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