BMW Group launches review of media account

BMW Group has launched a Europe-wide evaluate of its offline media account, which is at the moment dealt with by Wavemaker within the UK.

MEC gained the BMW account in 2016, worth an estimated £20m at the time, earlier than the WPP company was merged with sister company Maxus to type Wavemaker.

Now, Wavemaker handles the media planning and shopping for for BMW, BMW Retailers, Mini and Rolls-Royce. 

The primary three manufacturers are confirmed to be beneath evaluate, however Rolls-Royce is at the moment unconfirmed.

Presently, completely different media businesses throughout Europe deal with media for BMW Group. Marketing campaign understands that the aim of this evaluate is to consolidate the account beneath one roof.

Digital media will not be included within the account evaluate, after BMW awarded its pan-European advertising account for BMW and Mini to S4 Capital’s MediaMonks in 2020. The awarded remit spanned artistic, media, information and consulting.

Wavemaker and BMW declined to touch upon the evaluate course of.

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