Amazon memo says ‘Thursday Night Football’ drew record number of Prime signups for a 3-hour period

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Los Angeles Chargers tight finish Gerald Everett (7) throughout a 26-yard reception within the fourth quarter of an NFL recreation between the Los Angeles Chargers and Kansas Metropolis Chiefs on September 15, 2022 at GEHA Subject at Arrowhead Stadium in Kansas Metropolis, MO.
Scott Winters | Icon Sportswire | Getty Photos

Amazon‘s first broadcast of “Thursday Evening Soccer” attracted a report variety of new Prime signups over a three-hour interval, greater than throughout comparable intervals on Prime Day or different huge purchasing days like Black Friday and Cyber Monday, an government mentioned in a memo considered by CNBC.

The matchup between the Kansas Metropolis Chiefs and the Los Angeles Chargers final week was the primary of 15 video games Amazon will broadcast as a part of a cope with the Nationwide Soccer League. Amazon is spending about $1 billion per 12 months to completely stream Thursday Evening Soccer via 2023, CNBC beforehand reported.

“By each measure, Thursday Evening Soccer on Prime Video was a powerful success,” Jay Marine, world head of Amazon’s sports activities division, wrote late Monday within the memo to employees.

Nielsen has but to launch official viewership numbers for the sport. Marine mentioned Amazon’s measurement “exhibits that the viewers numbers exceeded all of our expectations for viewership.”

Amazon is betting closely on sports activities broadcasting with the hope that it’s going to increase its Prime membership. The Prime subscription program, which prices $139 per 12 months for a bunch of perks together with free transport, now has some 200 million subscribers worldwide. Amazon has mentioned there are 80 million lively Prime Video households within the U.S.

It is beefed up its Prime Video content material in different methods to hook viewers and new subscribers. The corporate not too long ago debuted its long-awaited collection “The Lord of the Rings: The Rings of Energy,” which is derived from the appendices of J.R.R. Tolkien’s “Lord of the Rings” books. Amazon mentioned the primary episode of the collection, which set a report for being the costliest present ever made, attracted over 25 million viewers globally in its first day.

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