Activision Blizzard makes more money from mobile games than PC and consoles combined

In short: Activision Blizzard launched its quarterly monetary report final week, which paints an image of a bleak future for the platform hierarchy. The troubled firm’s income fell 12 months on 12 months due to plummeting PC and console gross sales, and now cellular video games make up half its revenue.

These days, Activision Blizzard ought to actually be referred to as Activision Blizzard King. If you have not heard of King, you would be forgiven. It is the maker of Sweet Crush, Farm Heroes, Bubble Witch, and little else. Nevertheless it’s additionally a cash printer. King made $685 million for Activision Blizzard final quarter, when the 2 namesakes solely made $600 and $296 million, respectively.

Activision made essentially the most within the console market, with $360 million. It generated $100 million from the PC and $135 million from cellular gross sales, a superb portion of which might’ve come from the evergreen Name of Responsibility Cell. It appears to be doing higher than 2021’s CoD Vanguard, which is a tragic state of affairs.

Blizzard launched the unpopular but profitable Diablo Immortal firstly of June, which has grossed over $100 million. It managed to rake in one other $229 million from PC titles like World of Warcraft and Overwatch, however solely a paltry $19 million on consoles.

When you total these numbers, you get the cellular income making up a slim majority of Activision Blizzard’s income final quarter –50.5%, or $831 million. 12 months-over-year console and PC income virtually halved, dropping to $376 (23%) and $332 million (20%), respectively. Different sources of revenue, primarily reside occasions and esports broadcasts, comprised about six p.c of the corporate’s income ($100 million).

Clearly, the writer is prioritizing cellular video games, however console and PC video games will make a comeback within the firm’s backside line later this 12 months. It has three colossal cash makers ready within the wings: Overwatch 2, CoD Trendy Warfare 2, and the Dragonflight growth for World of Warcraft.

There isn’t any want to fret in regards to the quick way forward for Activision Blizzard’s video games made for the normal gaming mediums, notably as Microsoft’s acquisition of the corporate moves forward. However because it continues to focus its investments on the cellular sector, the probability of it creating new and bold PC and console franchises slowly fades away.


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