A CIO’s 10-part guide to personal branding

Begin small – When you’re new to thought management and want to add this side to your private model, you’ll be able to usually begin small with a ‘land and increase’ strategy. Begin small with an article or weblog, a media interview, a talking slot at an business occasion or convention, and even by getting into some appropriate business awards. This all builds credibility, provides to your private profile, portfolio, and media package, and may help land your subsequent “win” resembling a e-book, a keynote, or a significant award, such because the CIO 100 Awards. When choosing any of those retailers, select properly, since your private model might be formed by the manufacturers you affiliate with.

Amplify your private model – The Thinkers360 examine discovered that specialist communities have been the number-one vacation spot for entry to thought management content material by readers, and a top-three vacation spot for thought leaders to disseminate their content material after social media and particular person internet sites. Relying on the enterprise mannequin, these specialist communities can usually allow you to to construct, amplify and monetize your private model as nicely.

Use your profession journey to inform your model story – Your life experiences and profession journey all inform a narrative about your private model. Take into consideration the varied profession strikes you’ve made through the years, the rationale for every transfer, and the way this helps to form the narrative about your private model. This will additionally assist affect your subsequent transfer too.

Spherical out your competency over time – When you’ve grow to be a world-class writer, influencer, or speaker (no small feat in itself), the subsequent step is to spherical out your abilities so that you’re much more versatile. Gartner encourages this amongst their analysts and advisors, so that they develop their abilities not solely by way of one-on-one advising and writing analysis experiences, but additionally in public talking in entrance of each small non-public teams and huge audiences at conferences. This helps to develop abilities to greatest join along with your viewers whatever the context.

Use your private branding to advertise your group – As a CIO, you will be a superb worker advocate on your personal group, and plenty of CIOs do that to a larger or lesser extent based mostly on private desire. This will contain piloting options internally earlier than they’re launched to the general public, and serving to with inner case research. Many CIOs, not solely pilot internally, however hit the highway with different members of the C-suite to satisfy with key purchasers and share their expertise.

Make your content material insightful, participating, and actionable – The Thinkers360 examine discovered that thought management shoppers cited insightful (94%), forward-looking (90%), participating (89%), related (88%) and actionable (84%) as extraordinarily vital or crucial attributes of thought management. In an period of elevated competitors for consideration, thought leaders plan to chop by means of the noise by making their content material extremely actionable (73%), multichannel (59%), and shared through specialist communities (55%).


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